Tag: market categories

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Category innovation in the software industry: 1990 – 2002

Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”

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Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations

Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.