Tag: market categories

Category innovation in the software industry: 1990 – 2002

Pontikes, E.G. (2022). “Category innovation in the software industry: 1990 – 2002.” Strategic Management Journal.

The Persistence of Lenient Market Categories

Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.

ASQA cover

Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations

Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.