In the modern economy, across industries, firms increasingly face rapid, disruptive changes in their environments. Most are caught off-guard and forced to defensively respond. But some initiate these changes, shaping the environment in ways that favor the firm. This special issue contains six papers of cutting-edge research on strategies that fundamentally change markets.
https://elizabethpontikes.org/wp-content/uploads/2019/03/Informs-cover-240-x-240.jpg 240 240 Elizabeth Pontikes /wp-content/themes/awp-enfold/blank.png Elizabeth Pontikes2021-09-14 01:14:152021-09-14 02:38:41Special Issue of Strategy Science on Strategies for Market Creation and Transformation, co-edited with Violina Rindova.