Entries by Elizabeth Pontikes

Special Issue of Strategy Science on Strategies for Market Creation and Transformation, co-edited with Violina Rindova.

In the modern economy, across industries, firms increasingly face rapid, disruptive changes in their environments. Most are caught off-guard and forced to defensively respond. But some initiate these changes, shaping the environment in ways that favor the firm. This special issue contains six papers of cutting-edge research on strategies that fundamentally change markets.