Shaping Cultural Meanings in Markets with Category Strategy and Optimal Distinctiveness: An Agency-Based Perspective

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Verhaal, J.C. and E.G. Pontikes (2021). “Shaping Cultural Meanings in Markets with Category Strategy and Optimal Distinctiveness: An Agency-Based Perspective.” in Advances in Cultural Entrepreneurship (Research in the Sociology of Organizations, forthcoming). J.F. Soublière and Christi Lockwood (eds).