Shaping Cultural Meanings in Markets with Category Strategy and Optimal Distinctiveness: An Agency-Based Perspective
Verhaal, J.C. and E.G. Pontikes (2021). “Shaping Cultural Meanings in Markets with Category Strategy and Optimal Distinctiveness: An Agency-Based Perspective.” in Advances in Cultural Entrepreneurship (Research in the Sociology of Organizations, forthcoming). J.F. Soublière and Christi Lockwood (eds).