Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
The Categorical Basis of Combination
Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”
Destigmatization and Its Imbalanced Effects
Negro, G., M.L. Williams and E.G. Pontikes. “Destigmatization and Its Imbalanced Effects.”
Bad Company: The Reputational Implications of Cross-Sector Interactions with a Stigmatized Firm
McDonnell, M.H. and E.G. Pontikes. “Bad Company: The Reputational Implications of Cross-Sector Interactions with a Stigmatized Firm.”
