Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Category Strategy for Firm Advantage
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
The Categorical Basis of Combination
Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”
Strategic Categorization. in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Pontikes, E.G. and R. Kim (2017). “Strategic Categorization.” in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Volume 51). Durand, R., N. Granqvist, and A. Tyllström (eds), Emerald Publishing Limited, pp. 71-111.
The Persistence of Lenient Market Categories
Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.
Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations
Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.
