Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. (2022). “Category innovation in the software industry: 1990 – 2002.” Strategic Management Journal.
Shaping Markets Through Temporal, Constructive, and Interactive Agency.
Pontikes, E.G. and V. Rindova (2020). “Shaping Markets Through Temporal, Constructive, and Interactive Agency.” Strategy Science.
Category Strategy for Firm Advantage
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
The Categorical Basis of Combination
Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”
Strategic Categorization. in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Pontikes, E.G. and R. Kim (2017). “Strategic Categorization.” in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Volume 51). Durand, R., N. Granqvist, and A. Tyllström (eds), Emerald Publishing Limited, pp. 71-111.
The Persistence of Lenient Market Categories
Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.
Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations
Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.
