Tag: category strategy

Category innovation in the software industry: 1990 – 2002

Pontikes, E.G. (2022). “Category innovation in the software industry: 1990 – 2002.” Strategic Management Journal, 43(9): 1697-1727.

Strategic Categorization. in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads

Pontikes, E.G. and R. Kim (2017). “Strategic Categorization.” in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Volume 51). Durand, R., N. Granqvist, and A. Tyllström (eds), Emerald Publishing Limited, pp. 71-111.