Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. (2022). “Category innovation in the software industry: 1990 – 2002.” Strategic Management Journal, 43(9): 1697-1727.
Pontikes, E.G. (2022). “Category innovation in the software industry: 1990 – 2002.” Strategic Management Journal, 43(9): 1697-1727.
Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.
Pontikes, E.G. and M.T. Hannan (2014). “An Ecology of Social Categories.” Sociological Science, 1: 311-343.
Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.
Elizabeth G. Pontikes
Associate Professor of Management
The University of California, Davis
540 Alumni Lane
Davis, California 95616
egpontikes@ucdavis.edu