Tag: market evolution

Category innovation in the software industry: 1990 – 2002

Pontikes, E.G. (2022). “Category innovation in the software industry: 1990 – 2002.” Strategic Management Journal.

The Coevolution of Organizational Knowledge and Market Technology

Pontikes, E.G. and W.P. Barnett (2017). “The Coevolution of Organizational Knowledge and Market Technology.” Strategy Science, 2(1): 64-82.

The Persistence of Lenient Market Categories

Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.